We are at a crossroads as a species and our food and farming systems must change to meet the challenges ahead.
Viva! Farming wants to transform our food system by helping farmers transition away from using animals in agriculture. Our aim is to provide the necessary information and support to farmers who take pride in the fact they feed the nation but want to do so in a more sustainable and just way. We invite the farming community to join us on the journey to a plant-based food system that is fair for the planet and all sentient life.
We see a future with an end to animals in the food system and letting those left live out their natural lives in sanctuaries. A future where the UK has the maximum level of food sovereignty possible and we are a world leader in plant-based proteins and horticulture. Our farmers will be fairly compensated for their guardianship of the land, nutritious food and low carbon emissions. No one will have to suffer food insecurity and everyone will have a stake in the food system by fostering close relations and understanding between farmers and consumers.
That transition is already underway. Join the farmers and food supplies who have switched to the plant-based market.
Viva! Farming is working towards four goals:
A Roadmap to a Plant-Based Food System
We know how hard farmers work under difficult conditions in an industry that is increasingly unprofitable and unsustainable. We strongly believe in a just transition that retains your skills and is economically viable.
Our network of organisations, entrepreneurs and key figures in the farming transition and plant-based food world can provide you with the necessary support to guide you through each stage of your farm transition.
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns.